Sunday, June 12, 2011

Ikea - Free Home Delivery Advertisement


Here is an advertisement that was created by Ikea to let customers know they now do free home deliveries.  At first glance I must say that this advertisement seems a bit busy.  Although I definitely understand the point that is trying to be made.  It was pretty creative to make the scene look like two different things.  
1) A typical family room

 OR

2)  A delivery truck filled with all of the new furniture/essentials to decorate a room

Overall, the concept works well for me.  It definitely communicates a message even if you don't read the type on the bottom telling you "Free home delivery."  The type does not work in the advertisement for a couple of reasons.  The color is white which was the main color used in most of the furniture.  I didn't think this was a smart move because the type tends to blend in/clash with other components.  Also, the type is too small.  I almost didn't even notice it.  The Ikea logo grabbed my attention solely because of the bright yellow color used.  My eyes were attracted to the bottom right corner where Ikea was located which then allowed me to notice the message.

Thursday, June 9, 2011

QVC Logo




Logos are crucial to a company.  You want something that is memorable, yet simple and to the point.  Let's take an example from the company QVC.  Here we have a very clean design representing the home shopping network: QVC.  To better understand this logo it helps to be knowledgeable with what their company stands for which is Quality – Value – Convenience. 

Color is an important factor when considering designing a logo.  In this case the Turquoise/Blue color “ evokes authority, dignity, security and faithfulness” according to Logo Designer Blog. 

The font style of the logo is done in sans letters which is clean and clear as well.  However, there is a hidden feature in the design.  Can you find it??....

The circle around “QVC” is actually a ribbon unraveling.  This is supposed to represent opening one of their packages.  I thought this was a pretty clever idea.  It almost makes me want to reach out and touch it. 

Tuesday, June 7, 2011

Optical Illusions Part II

Alright so I started thinking out of the box about regular images of optical illusions and wondered "Hmm can this also be extended to food?"  Let's give it a go!



#1:



So what do you see?...

I see a heart.  Eating strawberries can have amazing health benefits for your heart.  They are high in vitamin C, potassium and fiber.  In fact red fruits in particular contain high levels of anti-oxidants, which may help reduce inflammation that is associated with hardened arteries which is linked to many cardiovascular diseases.


#2)  Is a walnut just a walnut?....


I think not!  All the wiggly lines, dips and curves of the walnut reminds me of the human brain.  They contain high levels of omega-3, which is very important for brain function.



  
#3)  I'm sure we've all been told at one point or another to eat carrots because they are excellent for our eyes.
Well, a sliced carrot looks freakishly similar to the iris and pupil of your eyes.  Coincidence?  Perhaps, but carrots contain high levels of beta-carotene.  Carotene is a precursor in the production of keratin, a protein found in your eyes.  

#4)  This one may be tricky..what do you see??
I see some serious long and healthy bones. Believe it or not celery is great for the general health of your bones. Not only does celery resemble bones, but they are made up of 23% of sodium and your bones are made up of 23% of sodium too.


Pretty awesome isn't it? Food resembling the body parts that they most benefit could just be slightly coincidental, but come on nature is pretty amazing!

After noticing the comparisons between these food images and realizing the similarity they have to our body parts I began to notice just how similar the design of a piece of fruit or a vegetable is to our own physiques. 



Sunday, June 5, 2011

Optical Illusions

Look a little deeper..When you look at this picture what do you see?  Some of you may see a woman’s face.  Others may see a silhouette of a man playing a saxophone.  Or some of you may see something completely different.  When you think about it we all perceive certain objects in our own unique ways.  Two people can look at the same picture and come up with two very different interpretations.

So much visual processing goes on and it can say so much about how you think about things as an individual. The sharp contrast between the colors chosen (black & white) really help differentiate the two images present.  Once you focus on one or the other the image becomes fairly clear.  The design is also fairly simple.  This feature helps you better focus and does not leave your eyes wandering and endlessly searching for a recognizable image. 

Wednesday, June 1, 2011

Mini Cooper

I came across this advertisement for the new Mini-Cooper a couple of months ago while visiting NYC.  Unfortunately online this picture really doesn't do this advertisement justice.  BUT, would you believe me if I told you that a REAL car was actually used?!?! I'm serious.  I couldn't believe my eyes at first but I happened to look up and remember saying to my mom "Oh my god look a real car!" This advertisement really caught my attention first and foremost because of its uniqueness.  There were several design features that brought this to my attention as well.  

  1. Color - Visuals are always better with color.  Color is also a great tool to use when you want to grab someone's attention.  The color red is associated with terms such as : bold and powerful.  I think both of these words describe what the mini-cooper is all about.  In addition, red is a warm color which when it comes to design means that it will help make something pop and look as though it is coming towards you.  This was a great technique to use especially in such a busy city such as New York where you are constantly distracted by so many things.
  2. Light and Dark - The background helped create depth and movement.  The simplicity of the design and color choice make it seem as though the car is moving. 
 In terms of the type used I was not too impressed.  I personally felt that it was a bit boring and didn't stand out.  Perhaps that was the intention?  I would say they meant for you to first be drawn to the car and then look below to see what the advertisement was all about.  The large and bold type helped set a tone for the advertisement.  In this case it sends a message of confidence, assertiveness and power.  The placement of the type seems to work well too.  The letters are very tightly spaced.  Spacing the letters slightly would have worked better because it would have allowed the lines to breathe more.

Saturday, May 28, 2011

Design is Everywhere

Greetings everyone from IDT 590.  As you have now learned from my introduction I am a Vegan.  I decided to invite you all into what a typical day of my meals is like.  One of the difficulties with this type of diet is that food can get pretty boring and sometimes it is hard to come up with new and interesting meals.  As a result, I try and make every presentation fun and exciting.  This is done by incorporating bright colors, varying textures and shapes, and through trying different ethnic cuisines.

Let's take a typical breakfast for example:  I call this my "Voluminous Oats"
Here I chose a bright yellow bowl to begin with.  Next I strategically placed blue berries around the border.  Then we have dark chocolate chunks placed while oats are hot so they get melted.  Of course you can not forget a generous spoonful of almond butter as well as a spoon of jam to complete everything!





Alright so let's move on to lunch shall we? Every lunch is typically a salad beast.  This particular beast included:  romaine, carrots, yellow pepper, tomato, pickles, beans, vegan dressing, and salsa.  Again the various colors, layers and textures make eating so much more appealing and fun! 


















Throughout the day I also incorporate snacks depending on my mood and level of hunger.  I usually always eat at least one of these daily: A banana, nut butter and vegan chocolate chips.  


















Tonight I was really busy and didn't have too much time to cook dinner so I settled with toast and added a fruit.  BUT remember I try my best to make every meal look as appealing as possible which is exactly what I did tonight.  Behold: Two slices of sprouted grain bread with jam.  A banana smothered in nut butter.  See the happy face?












I apologize if this dinner was not very "exciting" I promise many of my dinners are much more complex but when I'm crunched for time this really hits the spot!

Wednesday, February 2, 2011

A Single Letter - A Lifetime Friendship


         Due to new discoveries in technology, writing letters has become less popular among today’s youth than years ago.  In today’s society we like to have things easily accessible to us.  Computers and cell phones enable us to communicate and connect quickly with our family, friends and co-workers.  Perhaps this new technology has a disadvantage.  As the sincerity and civilized form of writing letters dwindles, the way we handle our relationships and interact with people may be suffering as we take for granted the new technology that is available to us.
          Although the way we communicate in the world today is primarily through phones, fax and the Internet, there are still those who prefer to communicate the old-fashioned way.  One of those people is my mother, Mary Plado.  Letter writing is quite special because it is personal and tactile.  Writing letters has truly been a way of bringing people together in my mother’s case.
            Every summer my family and I travel to new and exciting places.  In the summer of 2009, my brother John suggested traveling to London.  My mother and I agreed this sounded like a great opportunity to travel abroad and experience life in a new culture.  Traveling to London made my mother realize this was a chance in a life time for her to meet her pen pal of 40 years for the very first time, and she could hardly wait.
            As a child, my mother attended a Catholic grammar school, Saint Agnes, in Utica, New York.  In 5th grade her teacher at the time, Sister Robert Daniel, announced to the class they would have the opportunity to acquire a pen pal for one dollar.  My mother always enjoyed writing.  (She is now an 8th grade English teacher at John F. Kennedy Middle School in Utica, New York.)  She thought it would be interesting to make a long distance friend through letter writing and took the offer.  Later in the school year, my mother received all the information on her new pen pal.  
She was given Denise Poland, an 11 year old who lived in Wales.  Shortly thereafter the two began corresponding. 
            The contents of the initial letters were primarily factual information about one another’s lives and families.  Content included typical topics that young girls would talk about.  The difference was it wasn’t spoken, but written.  Both girls instantly became friends as if it were truly meant to be.  “It was exciting waiting for the mail to arrive knowing that I had sent a letter out to Denise.  Many of my class mates did not keep up with their pen pals for more than a short period of time.” says my mother.
            Over the years everyday happenings were shared with one another ranging from deaths and illnesses to marriages, children, jobs and education.  The two exchanged gifts at special occasions such as Christmas and birthdays.  When Denise married Mike Harris she sent my mother a piece of wedding cake in a special little box.  Surprisingly, since the cake was fruit cake my mother still has the cake in its original box! 
            Prior to our trip to Europe, my mother sent Denise a letter informing her we would be visiting London in case Denise and Mike would be able to make the long drive from Wales to meet us.  “I was very excited to not only meet Denise for the first time but to actually hear her voice since we had always corresponded with letters.  We had never spoke to one another over the phone.”  
Denise stated in her e-mail that she and Mike would certainly meet with us, and a date was set for the meeting.  The day the meeting was to take place my mother, brother and I were waiting in the lobby of our hotel.  The time for the meeting came and went and no Denise.  “I was worried that maybe something had happened to her because I knew she was excited to meet me.” 
            Many people came and went finally a man and a woman walked through the door to the lobby with their backs to us.  My mother stood up and said “That’s her!”  Denise instantly turned around, looked at my mother, and smiled.  They hugged, and everyone was introduced to one another.  “The day of the meeting, I tried to envision what Denise looked like and what her voice sounded like.  After seeing her it was surreal.” says my brother John. 
            My mother brought a cherry serving tray with a glass surface and a lovely red silk fabric underneath for Denise to make up for a teapot that was sent to her years ago that arrived broken.  Denise’s husband Mike commented that the tray would perfectly match their living room.  This was proof that although many miles apart these two women are very similar.  “I had mixed feelings prior to meeting Mary.  Excitement because we were finally going to meet, but also a sense that I already ‘knew’ her, so it was like meeting an old friend.  Upon meeting her I was absolutely bursting with emotion!  I had a feeling that it wasn’t really happening, but also that it was perfectly natural.”  says Denise.
We only had the afternoon to spend together; so we decided to treat Denise and Mike to lunch at Zizi’s, an Italian restaurant a short distance from our hotel.  As my mother and Denise talked about various things during lunch my brother and I noticed how easily the two women fell into conversation as if meeting over lunch was a common occurrence.  Denise had to convince my mother to order wine with lunch stating “Come on Mary it’s a special occasion!”  “I was particularly happy that Mary loved red wine just like me!” says Denise. 
            As we walked back to our hotel my mother and Denise continued to reminisce.  The afternoon had flown by, and it was time for good-byes.  “Meeting Denise in person was something I never thought would ever happen.  It was certainly one of the best things that ever happened to me. That one afternoon made those 40 years of waiting so worth it.” says my mother.   She will carry the memory of that afternoon with Denise forever. 
 

(Denise, Mike, John, Me, My mom at Zizi's for lunch)