Logos are crucial to a company. You want something that is memorable, yet simple and to the point. Let's take an example from the company QVC. Here we have a very clean design representing the home shopping network: QVC. To better understand this logo it helps to be knowledgeable with what their company stands for which is Quality – Value – Convenience.
Color is an important factor when considering designing a logo. In this case the Turquoise/Blue color “ evokes authority, dignity, security and faithfulness” according to Logo Designer Blog.
The font style of the logo is done in sans letters which is clean and clear as well. However, there is a hidden feature in the design. Can you find it??....
The circle around “QVC” is actually a ribbon unraveling. This is supposed to represent opening one of their packages. I thought this was a pretty clever idea. It almost makes me want to reach out and touch it.
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