Sunday, June 12, 2011

Ikea - Free Home Delivery Advertisement


Here is an advertisement that was created by Ikea to let customers know they now do free home deliveries.  At first glance I must say that this advertisement seems a bit busy.  Although I definitely understand the point that is trying to be made.  It was pretty creative to make the scene look like two different things.  
1) A typical family room

 OR

2)  A delivery truck filled with all of the new furniture/essentials to decorate a room

Overall, the concept works well for me.  It definitely communicates a message even if you don't read the type on the bottom telling you "Free home delivery."  The type does not work in the advertisement for a couple of reasons.  The color is white which was the main color used in most of the furniture.  I didn't think this was a smart move because the type tends to blend in/clash with other components.  Also, the type is too small.  I almost didn't even notice it.  The Ikea logo grabbed my attention solely because of the bright yellow color used.  My eyes were attracted to the bottom right corner where Ikea was located which then allowed me to notice the message.

Thursday, June 9, 2011

QVC Logo




Logos are crucial to a company.  You want something that is memorable, yet simple and to the point.  Let's take an example from the company QVC.  Here we have a very clean design representing the home shopping network: QVC.  To better understand this logo it helps to be knowledgeable with what their company stands for which is Quality – Value – Convenience. 

Color is an important factor when considering designing a logo.  In this case the Turquoise/Blue color “ evokes authority, dignity, security and faithfulness” according to Logo Designer Blog. 

The font style of the logo is done in sans letters which is clean and clear as well.  However, there is a hidden feature in the design.  Can you find it??....

The circle around “QVC” is actually a ribbon unraveling.  This is supposed to represent opening one of their packages.  I thought this was a pretty clever idea.  It almost makes me want to reach out and touch it. 

Tuesday, June 7, 2011

Optical Illusions Part II

Alright so I started thinking out of the box about regular images of optical illusions and wondered "Hmm can this also be extended to food?"  Let's give it a go!



#1:



So what do you see?...

I see a heart.  Eating strawberries can have amazing health benefits for your heart.  They are high in vitamin C, potassium and fiber.  In fact red fruits in particular contain high levels of anti-oxidants, which may help reduce inflammation that is associated with hardened arteries which is linked to many cardiovascular diseases.


#2)  Is a walnut just a walnut?....


I think not!  All the wiggly lines, dips and curves of the walnut reminds me of the human brain.  They contain high levels of omega-3, which is very important for brain function.



  
#3)  I'm sure we've all been told at one point or another to eat carrots because they are excellent for our eyes.
Well, a sliced carrot looks freakishly similar to the iris and pupil of your eyes.  Coincidence?  Perhaps, but carrots contain high levels of beta-carotene.  Carotene is a precursor in the production of keratin, a protein found in your eyes.  

#4)  This one may be tricky..what do you see??
I see some serious long and healthy bones. Believe it or not celery is great for the general health of your bones. Not only does celery resemble bones, but they are made up of 23% of sodium and your bones are made up of 23% of sodium too.


Pretty awesome isn't it? Food resembling the body parts that they most benefit could just be slightly coincidental, but come on nature is pretty amazing!

After noticing the comparisons between these food images and realizing the similarity they have to our body parts I began to notice just how similar the design of a piece of fruit or a vegetable is to our own physiques. 



Sunday, June 5, 2011

Optical Illusions

Look a little deeper..When you look at this picture what do you see?  Some of you may see a woman’s face.  Others may see a silhouette of a man playing a saxophone.  Or some of you may see something completely different.  When you think about it we all perceive certain objects in our own unique ways.  Two people can look at the same picture and come up with two very different interpretations.

So much visual processing goes on and it can say so much about how you think about things as an individual. The sharp contrast between the colors chosen (black & white) really help differentiate the two images present.  Once you focus on one or the other the image becomes fairly clear.  The design is also fairly simple.  This feature helps you better focus and does not leave your eyes wandering and endlessly searching for a recognizable image. 

Wednesday, June 1, 2011

Mini Cooper

I came across this advertisement for the new Mini-Cooper a couple of months ago while visiting NYC.  Unfortunately online this picture really doesn't do this advertisement justice.  BUT, would you believe me if I told you that a REAL car was actually used?!?! I'm serious.  I couldn't believe my eyes at first but I happened to look up and remember saying to my mom "Oh my god look a real car!" This advertisement really caught my attention first and foremost because of its uniqueness.  There were several design features that brought this to my attention as well.  

  1. Color - Visuals are always better with color.  Color is also a great tool to use when you want to grab someone's attention.  The color red is associated with terms such as : bold and powerful.  I think both of these words describe what the mini-cooper is all about.  In addition, red is a warm color which when it comes to design means that it will help make something pop and look as though it is coming towards you.  This was a great technique to use especially in such a busy city such as New York where you are constantly distracted by so many things.
  2. Light and Dark - The background helped create depth and movement.  The simplicity of the design and color choice make it seem as though the car is moving. 
 In terms of the type used I was not too impressed.  I personally felt that it was a bit boring and didn't stand out.  Perhaps that was the intention?  I would say they meant for you to first be drawn to the car and then look below to see what the advertisement was all about.  The large and bold type helped set a tone for the advertisement.  In this case it sends a message of confidence, assertiveness and power.  The placement of the type seems to work well too.  The letters are very tightly spaced.  Spacing the letters slightly would have worked better because it would have allowed the lines to breathe more.

Saturday, May 28, 2011

Design is Everywhere

Greetings everyone from IDT 590.  As you have now learned from my introduction I am a Vegan.  I decided to invite you all into what a typical day of my meals is like.  One of the difficulties with this type of diet is that food can get pretty boring and sometimes it is hard to come up with new and interesting meals.  As a result, I try and make every presentation fun and exciting.  This is done by incorporating bright colors, varying textures and shapes, and through trying different ethnic cuisines.

Let's take a typical breakfast for example:  I call this my "Voluminous Oats"
Here I chose a bright yellow bowl to begin with.  Next I strategically placed blue berries around the border.  Then we have dark chocolate chunks placed while oats are hot so they get melted.  Of course you can not forget a generous spoonful of almond butter as well as a spoon of jam to complete everything!





Alright so let's move on to lunch shall we? Every lunch is typically a salad beast.  This particular beast included:  romaine, carrots, yellow pepper, tomato, pickles, beans, vegan dressing, and salsa.  Again the various colors, layers and textures make eating so much more appealing and fun! 


















Throughout the day I also incorporate snacks depending on my mood and level of hunger.  I usually always eat at least one of these daily: A banana, nut butter and vegan chocolate chips.  


















Tonight I was really busy and didn't have too much time to cook dinner so I settled with toast and added a fruit.  BUT remember I try my best to make every meal look as appealing as possible which is exactly what I did tonight.  Behold: Two slices of sprouted grain bread with jam.  A banana smothered in nut butter.  See the happy face?












I apologize if this dinner was not very "exciting" I promise many of my dinners are much more complex but when I'm crunched for time this really hits the spot!

Wednesday, February 2, 2011

A Single Letter - A Lifetime Friendship


         Due to new discoveries in technology, writing letters has become less popular among today’s youth than years ago.  In today’s society we like to have things easily accessible to us.  Computers and cell phones enable us to communicate and connect quickly with our family, friends and co-workers.  Perhaps this new technology has a disadvantage.  As the sincerity and civilized form of writing letters dwindles, the way we handle our relationships and interact with people may be suffering as we take for granted the new technology that is available to us.
          Although the way we communicate in the world today is primarily through phones, fax and the Internet, there are still those who prefer to communicate the old-fashioned way.  One of those people is my mother, Mary Plado.  Letter writing is quite special because it is personal and tactile.  Writing letters has truly been a way of bringing people together in my mother’s case.
            Every summer my family and I travel to new and exciting places.  In the summer of 2009, my brother John suggested traveling to London.  My mother and I agreed this sounded like a great opportunity to travel abroad and experience life in a new culture.  Traveling to London made my mother realize this was a chance in a life time for her to meet her pen pal of 40 years for the very first time, and she could hardly wait.
            As a child, my mother attended a Catholic grammar school, Saint Agnes, in Utica, New York.  In 5th grade her teacher at the time, Sister Robert Daniel, announced to the class they would have the opportunity to acquire a pen pal for one dollar.  My mother always enjoyed writing.  (She is now an 8th grade English teacher at John F. Kennedy Middle School in Utica, New York.)  She thought it would be interesting to make a long distance friend through letter writing and took the offer.  Later in the school year, my mother received all the information on her new pen pal.  
She was given Denise Poland, an 11 year old who lived in Wales.  Shortly thereafter the two began corresponding. 
            The contents of the initial letters were primarily factual information about one another’s lives and families.  Content included typical topics that young girls would talk about.  The difference was it wasn’t spoken, but written.  Both girls instantly became friends as if it were truly meant to be.  “It was exciting waiting for the mail to arrive knowing that I had sent a letter out to Denise.  Many of my class mates did not keep up with their pen pals for more than a short period of time.” says my mother.
            Over the years everyday happenings were shared with one another ranging from deaths and illnesses to marriages, children, jobs and education.  The two exchanged gifts at special occasions such as Christmas and birthdays.  When Denise married Mike Harris she sent my mother a piece of wedding cake in a special little box.  Surprisingly, since the cake was fruit cake my mother still has the cake in its original box! 
            Prior to our trip to Europe, my mother sent Denise a letter informing her we would be visiting London in case Denise and Mike would be able to make the long drive from Wales to meet us.  “I was very excited to not only meet Denise for the first time but to actually hear her voice since we had always corresponded with letters.  We had never spoke to one another over the phone.”  
Denise stated in her e-mail that she and Mike would certainly meet with us, and a date was set for the meeting.  The day the meeting was to take place my mother, brother and I were waiting in the lobby of our hotel.  The time for the meeting came and went and no Denise.  “I was worried that maybe something had happened to her because I knew she was excited to meet me.” 
            Many people came and went finally a man and a woman walked through the door to the lobby with their backs to us.  My mother stood up and said “That’s her!”  Denise instantly turned around, looked at my mother, and smiled.  They hugged, and everyone was introduced to one another.  “The day of the meeting, I tried to envision what Denise looked like and what her voice sounded like.  After seeing her it was surreal.” says my brother John. 
            My mother brought a cherry serving tray with a glass surface and a lovely red silk fabric underneath for Denise to make up for a teapot that was sent to her years ago that arrived broken.  Denise’s husband Mike commented that the tray would perfectly match their living room.  This was proof that although many miles apart these two women are very similar.  “I had mixed feelings prior to meeting Mary.  Excitement because we were finally going to meet, but also a sense that I already ‘knew’ her, so it was like meeting an old friend.  Upon meeting her I was absolutely bursting with emotion!  I had a feeling that it wasn’t really happening, but also that it was perfectly natural.”  says Denise.
We only had the afternoon to spend together; so we decided to treat Denise and Mike to lunch at Zizi’s, an Italian restaurant a short distance from our hotel.  As my mother and Denise talked about various things during lunch my brother and I noticed how easily the two women fell into conversation as if meeting over lunch was a common occurrence.  Denise had to convince my mother to order wine with lunch stating “Come on Mary it’s a special occasion!”  “I was particularly happy that Mary loved red wine just like me!” says Denise. 
            As we walked back to our hotel my mother and Denise continued to reminisce.  The afternoon had flown by, and it was time for good-byes.  “Meeting Denise in person was something I never thought would ever happen.  It was certainly one of the best things that ever happened to me. That one afternoon made those 40 years of waiting so worth it.” says my mother.   She will carry the memory of that afternoon with Denise forever. 
 

(Denise, Mike, John, Me, My mom at Zizi's for lunch)
 

Tuesday, February 1, 2011

Being a Vegan in a family of carnivores

Coming from an Italian family, food is very important.  It is something that we are passionate about and is a big part of our lives.  However, during my first year away at college my thoughts on food completely changed.

I’m sure everyone is aware of the horrid college food they provide students with.  Since I have always been such a picky eater I found the meat choices at my college to be awful.  This caused me to opt eating a more vegetarian type diet.  After not having meat for so long it was hard to adjust when I came back home when it came time to dinner.

I couldn’t even stomach eating my absolute favorite meat dish of all time – lemon chicken with mashed potatoes.  My mom had this prepared for me when I came home one night and although I didn’t intentionally mean to hurt her feelings, I was unable to eat it.  From that moment on I have been living a meat free life.

It has now been five years that I have been a vegetarian and it’s hard to even think that it’s been that long.  Recently, as in the last two years, I have made the decision to convert to being vegan.  Well if becoming a vegetarian was not a big enough shock to my family this was quite a surprise.  Luckily, I have a very accepting and understanding family so the transitioning has been a breeze.

At family gatherings/events I normally bring my own dish to eat. Although, my relatives always ask if there is something special they can prepare for me, which is very thoughtful.  Being vegetarian wasn’t too hard in terms of being able to eat out.  However, I find being vegan makes everything much more difficult.  Aside from the bad experience with food at college, my choice to become vegan had more to do with ethical reasons. 

No one in my family is either vegetarian or vegan so I ended up purchasing many cook books and researching online to find good web sites to use for recipe ideas.  My brother John is also a professional Chef so any time I have a question on how to prepare something or if I want some menu plans I’m really glad he’s always there to help me out!

Lentil & Vegetable Soup that I LOVE from http://blog.fatfreevegan.com/2010/10/ridiculously-easy-vegetable-lentil-stew.html  This website is filled with wonderful, healthy vegan dishes!

Monday, January 31, 2011

Eye Surgery


I have worn glasses ever since the 3rd grade.  It was always something I hated.  I used to always wish I listened to my mother telling me to stop sitting so close to the television…About a year ago I really started to become annoyed by wearing glasses.  Contacts weren’t an option for me because they dried my eyes out and I didn’t have very good vision with them in. The current glasses I had were black Versace’s.  I loved the design just didn’t love them on me.  They were boxy and took over my whole face.  I told my parents I was thinking of getting eye surgery. Before jumping into something as serious as this my mom asked my eye doctor for some doctors he would recommend. 

We were given a doctor in Syracuse who has had a very good reputation.  After going for our consultation and completing all of the pre-surgery tests an appointment was scheduled for my surgery.  Being the nervous worrier that I am I actually cancelled the surgery the night before! I was freaking out and got scared that I would lose my vision because there are a lot of risks that are associated with this type of surgery. 

The next morning I called back and asked if it was too late to change my mind again…luckily it wasn’t!  I was so nervous sitting in the waiting room.  I kept having doubts and felt like running out of the room and just calling it quits. However, I stuck it out and went through with it.

The whole process took under 20 minutes.  I couldn’t believe how fast it was.  During the process my mother began crying and the nurses sat with her.  To try and comfort her they said “He wouldn’t perform the surgery on her if he didn’t feel she was really a candidate.”

I was given a stress ball to squeeze during the process.  I think I squeezed the life out of that thing! The only part that hurt was when the suction cups had to go on my eyes.  Other than that I had no pain what so ever.  I can still hear the frying sound of the machine.  It was a loud buzzing noise that to this day I can still hear clear as a bell when I think of the procedure.  When everything was done my doctor took a picture of the two of us.  He keeps an album with all of his patience which I think is a nice sentiment.

Let me just say after the surgery it was NOT fun.  Typically it takes approximately a few weeks to a month for people to heal.  In my case since I had PRK surgery rather than Lasik it took me from June 9th to the end of August before my sight came back.  Thank goodness I wasn’t working.  I couldn’t drive anywhere which was frustrating  I had the most horrendous head

Pet Parade


So remember that little schnauzer of mine? It’s been 3 years now since I’ve gotten Eddie.  I can’t believe how time flies!  IT seems like I just brought him home and I miss how tiny he was…..

Well Eddie is quite a ham if I do say so myself.  He has more toys then he knows what to do with.  My mom keeps saying “Not another toy until some of his rip.”  Can someone explain to me why she ends up buying him something practically every time we go out (haha)

Aside from the toys (he is currently attached to his sock monkey) Of course last week it was the bunny squeak toy.  Eddie is quite smart and no I’m not just saying that because he’s my dog.  Thanks to my mom he knows various tricks: sit, stay, come, down, over, belly (he will get on his back for you to rub his stomach) high five, paw, dance, and knows to find several of his toys by name.  If it weren’t for my mom and her patience poor Eddie would be quite uneducated.  I certainly would not have been able to teach him all that he knows.

Eddie also LOVES his picture taken.  Every time we get the camera out he manages to sneak himself into practically every photo we take.  It’s kind of funny because sometimes when we look back at pictures we will be like “Hey what’s that little black thing over there….Oh Eddie…again…”

One thing I’d like to share is the annual Pet Parade we enter Eddie in for Halloween.  Every Halloween Petsmart hosts a contest for dogs.  So far Eddie has been participating for three years. (He hasn’t one yet but we’re shooting for this year!)  He has been a prisoner, lobster, and jockey all of which can be seen below. In addition he has had his picture taken with Santa too.  He absolutely HATES getting dressed up but I love shopping for cute little costumes for him.  It’s really fun.  I’m thinking of making him a home made costume this year.  I’ll see how creative I can get..hmmm oh the possibilities!

(Eddie as a Prisoner!)

(Eddie with Santa!)
 (Eddie as a Jockey!)
(Eddie as a Lobster!)

Eddie


My family and I love meeting new people and exploring new cultures.  Every summer we pick a new place to travel to.  In the summer of 2009 my brother John suggested London.  This was new and exciting for me because it was the first time I had the opportunity to travel overseas! 

I think the most excited out of  all of us was my mother because it meant she would be that much closer to her pen pal of 40 years….When my mother was a child in grammar school she paid $1 and was assigned a pen pal.  She was paired with Denise of Whales.  ( Get the rest from my paper)


I am passionate about animals. Throughout my child hood I have had a wide array of pets.  Ducks, Canadian Geese, Pheasants, turkeys, rabbits, fish, dogs you name it I’ve pretty much owned it!  But, the animals that I adore the most are dogs. I’ve just never had a small little house dog.  Every dog we’ve owned have been primarily bird dogs because my dad enjoys hunting. 

I had been begging my parents to let me get a new puppy and my mom kept telling me no.  However, no is not in my dad’s vocabulary.  He kept telling me to wait and he would look for something for me. While being the impatient person that I am I took matters into my own hands one day.  I opened the paper and searched through the pet ads.  I came across an ad for miniature schnauzers.  This was a type of breed I was not aware of so I researched about them online. 

Now at the time I was not employed so I didn’t have a lot of cash to spend on a puppy.  I decided that a schnauzer would have to do simply because that was just about the only option I could afford.  I drove all by myself to Salisbury, NY to meet the breeders. 

I ended up buying the last puppy of the liter, which turned out to be the runt…he was soooo tiny he could fit in the palm of my hand!!  I tend to be the type of person who makes decisions on an impulse, which is not the very wisest.  Once I had the puppy I was worrying the whole way home trying to figure out what I was going to tell my parents.  Before I got home I stopped to buy a collar, leash, bed, crate and food for my new little buddy.

When my parents arrived home lets just say their reaction was not very pleasant.  The first night with the new puppy wasn’t the greatest either.  He was put into his crate and I swear it sounded like a bunch of monkeys at the zoo! He was making the weirdest crying noises ALL NIGHT LONG. I thought my parents were going to kill me. 

As the days went by my parents grew very attached to the puppy they first disliked. It took a good couple weeks to find a name for him.  My mom (go figure) ended up naming him Eddie Shea.  Shea was for the old Met’s stadium since that is her favorite baseball team.

Italy

In the summer of 2010 my family and I finally made the trip to Italy that we have been talking about for years.  It always seemed that something always came up that kept us from making the trip.  I was so excited and could not wait because this meant I would finally be able to see relatives I’ve never met before!

The only part of the trip I wasn’t looking forward to was the 9 + hour flight…I am not fond of flying.  However, I quickly over came this fear because I didn’t want to let anything stop me from making the journey.  The plane was wonderful.  We were given meals (I opted for the Vegan meals) and I watched tons of movies, listened to music and played games on the little televisions each person had in front of them.  I was so thankful that I had all of that to keep me occupied!!

My aunt, uncle and cousin picked us up from the airport and brought us to their summer house in Acquaviva, Sicily.  The one thing that frustrated me the whole two weeks was that I do not speak or understand any Italian.  Being 100% Italian I am so ashamed to even admit that! My mother always told my father to speak Italian to my brother and I while we were growing up but he never did…As a result my brother John and I were left having my parents translate everything for us.

My Uncle Gaetano is a very energetic man for being 70.  I couldn’t believe the energy he had while taking us to various places!!  Italy was simply gorgeous.  The town we stayed in was so cute.  Every single person knew each other, which was one thing that really made me enjoy it so much.  Everyone is so kind to one another and even people we didn’t know invited us into their homes for a refreshing drink or snack since we were out walking in the extreme heat.  That kind of hospitality is something that seems to be lost now a days. 

I’ve included some pictures of the various places we visited…..One of the funniest memories I have is when we all went to visit my dad’s friend Vito in Bagheria.  The plan was that Vito was going to take us for a boat ride.  Everything was going great.  We all were having a wonderful time getting plenty of beautiful pictures of the sea when all of a sudden the motor began making this loud buzzing noise. Vito turned the motor off and when he attempted to start it up again nothing happened.  Mind you their were 7 of us stranded at sea at this point.  Luckily Vito’s cousin was the coast guard so he was able to call him and have us towed!  The funny part is my mom hates boats.  She only went with us to be a good sport.   Figures the first time she decides to go for a boat ride something goes wrong.  That was definitely an experience we will never forget.  Even to this day the boat story comes up when we talk about our trip to Italy and it always brings laughs!

 (Before going out to sea)
 (Coastguard towing us back to land)
 (Ancient ruins in Agrigento)

Poppy


I never fully grasped the saying “you never really know just how much you miss someone until they’re gone” as a child.  I never even understood what it meant to actually lose someone.  I didn’t know the meaning of death and that dying meant that you would never see someone ever again.  At five years of age I was presented with all of this with no clear understanding of what any of it meant.

In 1993, I lost my best friend, my hero, my world.   It was that year I lost my Poppy (other wise known as my grandfather Joseph Femia) My grandfather is originally from Calabria, Italy and immigrated to Utica, NY.  I get chills every time I hear the story of his childhood.  His family was very poor in Italy.  He didn’t even get a pair of shoes until he was 15! One day his father told him to leave and don’t look back because there was nothing in Calabria for him.  As a result he was a stow-away on a ship heading to America…where he later found his new home in Utica, NY…..

I had such a hard time understanding what my mother was telling me.  How was I supposed to know what death was? It was so hard for me to get it through my head that poppy was gone and never coming back.  For several Christmases I even asked “Santa” to bring a special gift for my poppy because deep down inside a part of me still didn’t want to accept he was no longer here.

My grandfather and I had a special relationship.  We were very close for several reasons.  One, my family lived upstairs from my grandparents so we were always together.  Every day I would spend the day with my grandparents while my parents were at work.  My grandfather and I did everything together.  There wasn’t one thing in the world he wouldn’t do for me.  I don’t even think there was anything he would say no to when it came to something I wanted to do. 

There are so many memories I have of Poppy and I.  We would take walks around the neighborhood of Utica, NY.  We would play house and school together.  I would play on the swing set while he tended to his wonderful garden filled with pretty much any type of vegetable the typical Italian would want to grow.  I also remember the weekly Sunday dinners of pasta and meatballs with nice fresh Italian bread that we all had together.  Of course being so young there are so many memories that I have not been fortunate to recall.


One of the memories that is the strongest is when I used to help my grandfather make home made sausage.  I can remember the smell of the red wine (which was homemade!) I can remember putting in the paprika and fennel seeds and the feeling of squishing the meat together.  I can even remember the sound from cranking the sausage maker.   My grandfather loved to cook and I loved to share in his passion of continuing the family tradition of making sausage.
 

My mother always says “Do you remember when you and Poppy ….” and sadly I would have to say no a lot of the times.  I enjoy hearing the stories she tells me of him and I because I will forever let the memory and Poppy live on inside me.  Sharing the stories of the good ol’days with him is a way of healing for me. 


(Making sausage // Gardening // Me & Poppy)