Here is an advertisement that was created by Ikea to let customers know they now do free home deliveries. At first glance I must say that this advertisement seems a bit busy. Although I definitely understand the point that is trying to be made. It was pretty creative to make the scene look like two different things.
1) A typical family room
OR
2) A delivery truck filled with all of the new furniture/essentials to decorate a room
Overall, the concept works well for me. It definitely communicates a message even if you don't read the type on the bottom telling you "Free home delivery." The type does not work in the advertisement for a couple of reasons. The color is white which was the main color used in most of the furniture. I didn't think this was a smart move because the type tends to blend in/clash with other components. Also, the type is too small. I almost didn't even notice it. The Ikea logo grabbed my attention solely because of the bright yellow color used. My eyes were attracted to the bottom right corner where Ikea was located which then allowed me to notice the message.
Mary,
ReplyDeleteThe concept is definitely cool. I didn't notice the whole "back of a truck" theme.
When looking at this image my first instinct was "oh my god, this picture is convoluted." On the bright side it does look like a very elegant living room.
This comment has been removed by a blog administrator.
ReplyDelete